Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

With the emergence of social media and digital marketing, it’s important that B2B marketing agencies remember the value of direct mail. Direct mail is an important component of any modern business marketing strategy. On average, customers and prospects receive less physical mail than they did in the past, which enables your marketing piece to stand out more.

In order to maximize your direct mail campaign here are a few tips to keep in mind:

  1. Consistency matters. Make sure your direct mail piece is consistent with your brand marketing message on other channels. For effective branding, use the same images across all marketing materials. Include your logo, social media handles, website addresses, as well as images from your current website and digital marketing. If you’re able to use the same font and type in your direct mail pieces, this will further help with your branding and continuity across all marketing channels.
  2. Personalize wherever you can.  This may mean segmenting your list so that you can make minor adjustments in your copy depending on who the target audience is. Your list should ideally be separated according to where in the buying process the recipient is.
  3. Don’t underestimate the value of a sales letter. Studies have shown that a sales letter will yield a much better response than simply sending a postcard or flyer.
  4. Plan multiple touches. Remember that it will likely take multiple mailers before you can convert a prospect into a customer or get a customer to take action. Rarely will the recipient take action when receiving the first mailer from you. Have a plan that includes follow-up mailings or a courtesy phone call.
  5. Verify the accuracy of your list. Make sure you have the most accurate, up-to-date mailing list.
  6. Always test your direct mail campaigns. If possible set up A/B tests to help plan what your future direct mail marketing strategy will look like. It’s impossible to predict what types of responses you will get without testing.
  7. Have a plan for monitoring the responses to your mailings. The easiest and most effective way to do this is through coding the mailers.

Remember as you embark on a direct mail campaign for your business that the best list is always one that includes your current customers and those that have expressed an interest in your products or services. Target this list first and follow the steps above to ensure that you have a great response to your next direct mail campaign.

Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

SalesFish B2B Telemarketing Services

SalesFish Net of Sales Services:

  • B2B Direct Sales, Channel Sales and Marketing Strategies
  • On-Site B2B Presentation, Negotiation and Sales
  • B2B Telemarketing and B2B Telesales Services
  • Cold Calls and Appointment Setting
  • Online Presentations and Webinars
  • Product Awareness and Announcement Calls
  • Primary Research: Quantitative and Qualitative Surveys
  • Experiential Event Marketing
  • Pre and Post-Event Calls
  • Audience Acquisition, Exhibit Sales and Sponsorship Sales