by Chris Waszczak | Feb 25, 2016 | Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
In 2016, most businesses have finally caught up on the importance of blogs. You may have even started to dabble in video marketing.
However, they may often reach a roadblock. It’s not uncommon for a business to commit to writing a few blogs, with little strategy, have great on-page SEO, hit post and then…nothing happens.
Maybe they send it to their email list and no one reads it, or they post it on LinkedIn and they don’t get any comments.
There is one thing to do though than can ensure your post gets opened and read.
You can write catchy blog titles.
Because at the end of the day it doesn’t really matter how impressive the content is. You could write the best blog post possible. It could provide a lot of value to your audience, it could be well written and structured, and you could even have a beautiful infographic. But if no one clicks to open it, it will never be read.
Fortunately, there is a method you can follow that will make sure every post you published has a clear and compelling title.
- Start by identifying the audience and benefits
Before you even write the article you need to know who you are writing for and what they are going to get out of it. For example, if you are writing a health related article, who for might be stay at home mothers, and the benefits might be to learn simple recipes.
You want to make sure they know they are targeted and the benefits are clearly outlined.
- Make it specific and relatable
How can you make this more specific and relatable?
If they are interested in simple recipes for their kids, you have to point this out. What do they like to be called? Who are they cooking for? How many recipes are you going to give them? How long do the recipes take to make?
- Have a look at other titles in your niche
The best way to brainstorm article titles is to actually just see what’s doing well in your niche and follow their formulas. Which articles have the most shares and comments? You’ll start to see common patterns come up that reveal a lot about your target audience. Do they respond to positive or negative language? Do they like quick how to pieces or longer discussions?
- Make it visual
The easier you can trigger imagery in the minds of your readers, the more likely they will be to remember the article, and to open it. For example, terms like healthy recipes are actually a little vague.
- Make it sound appealing
This is where you come in with literally devices such as alliteration or rhyming.
Six simple homely & healthy recipes that you kids will enjoy.
Coming up with article titles is actually pretty straight forward, but it makes a huge difference to the results of your blog. If you’d like to know how you could better your SEO, improve your blog posts and see real results in your online marketing efforts, get in touch with us today.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Dec 21, 2015 | Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Marketing strategy is changing rapidly. It’s also becoming more complex. The result is that your business needs to constantly consider which tactics it should keep, and which it should discard of.
Below we’ve composed three techniques that you should continue to use in 2016, and three that you need to get rid of immediately.
First we’ll start off with what to keep.
Targeted ads. Running success paid search campaigns is getting harder and harder to do, but when it is done right is still an incredibly effective tactic. As long as you ads are allowing your Customer Acquisition Cost (CVC) to be notably less than the Customer Lifetime Value (CLV), they’re probably worth some of your time.
Video marketing. Video marketing is not just a compliment to blogs or other visual marketing efforts, it’s vital. Your firm should be making sure you are nurturing customer relations by bringing them behind the scenes of your operation. Look to a platform like Periscope to incorporate live interactive broadcasts into your marketing.
Building an email list. Email lists are still a very good way to nurture leads. In fact, they may even be the most effective way to do so. If you make sure your focus is on creating value and relationships rather than selling, and when you are ready to sell, loyal customers will be more than ready to buy.
And for what to discard of.
Creating content with no intention. This could have been thrown away 3 years ago and it wouldn’t have made a huge difference to your sales. If however you’re still doing this in 2016, you are completely wasting your time. Any content that you invest your time or resources in creating has to have a clear intention behind it, and needs to be competitive enough that you can genuinely be looked at as an authority in your industry.
Asking for likes. It’s a waste of time to ask for likes, shares or retweets. Facebook can actually penalize you for over doing this. The best way to get recognition from an audience is to offer great content. This way the likes and retweets are genuine and you have readers or viewers that are actually willing to buy into your products or services.
Ignoring customer feedback. If you receive feedback from a customer, whether this is via a personal email, a Facebook post, or a Yelp or Trip Advisor review, you need to respond. There are no exceptions. Social customer service is the best way to get your brand mentioned via word of mouth. So see every contact as an opportunity to capitalize on that power.
To make sure your sales and marketing process is successful, you need to consistently re-evaluate your tactics. Use the new year to reconsider what you’ve been doing that has worked, and what you’ve been doing that hasn’t.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Oct 13, 2015 | B2B Sales, Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
In 2015, email marketing is still an incredibly effective lead generation strategy. Unfortunately however, there are many myths and misinformation surrounding the practice. Here are some common legends you’ll hear about email marketing and the truth behind them.
- Young people are the most tech savvy, so you should primarily target them. The myth assumes that young people (18-25) are those who are most likely to use a mobile device, and as mobile devices are taking up such a large market segment, you should therefore be focused on young people. According to a report by Hubspot, the highest use of tablets is the 30 to 44 age group. In fact, for those 25 and under, they often prefer SMS subscriptions to email. Base the demographic you target on your individual market research and don’t be quick to rule out any age group.
- Once someone has opted in they are a loyal customer. Just because a reader has opted in it doesn’t mean that they’re loyal enough to purchase watch you’re selling. Nor does it mean that it will prevent them from unsubscribing in the future (sometimes immediately). Email marketing is a long haul game, make sure you are constantly generating value and fostering the relationship in order to ensure brand loyalty amongst your subscriber list.
- Be careful with how many emails you send out. There are some people that believe that you need to give your customer space, only sending out emails once or twice a month. Sending out frequent emails, once a week or more, is unlikely to lead to higher unsubscribe rates and can actually significantly increase your revenue. Try to stay in frequent contact and even regularly ask for feedback from your list.
- An effective subjective line is key to email marketing success. Whilst a subject line is one of the most important aspects that leads to high open rates, there are other factors that contribute to the success of the overall campaign:
– Sender name
– Offer
– Introductory paragraph
– Content length
– Content quality
Take a holistic approach and focus on all of these aspects. I’ll also point out here that there are no golden rules regarding subject lines, an effective length and tone is dependent on your industry.
- Informative content is the most effective way to have people opt-in. While this is a reason many people may subscribe to your email least, there are other ways to generate opt-ins. Many readers will only look for discounts or tailored and exclusive offers. Others may be because of brand loyalty or the desire for product or service updates. Offer various incentives for readers to subscribe to your list if you want to cast a wider net and more effectively build your list.
- Images are preferable to text. A report by ExactTarget revealed that in fact, more than 60% of email clients have their images blocked by default. In order to craft an effective email, it’s usually safer to just personalise text and save images and video for your other platforms.
There you have it, 6 common email marketing myths debunk. Let us know if you agree or disagree in the comments and if you have any experience with email marketing campaigns.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Sep 23, 2015 | B2B Sales, Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
The last few years have seen huge changes in the Google algorithms. To summarize very briefly a couple of the most notable changes; spammy back-linking practices are no longer effective, nor is keyword stuffing or low quality content.
However, on-page SEO has actually changed relatively little. See, the point of on-page SEO is to create an experience that is user friendly. Google wants your pages to be easily scannable for the reader, and your content to be engaging enough to keep them on the site.
How fast is your site speed? Users expect your site to load very quickly. In fact, low speed times are often correlated with low conversation or retention rates. Check out some tips over at Moz for optimizing your site speed.
Are your title tags effective? Your title tags need to be short, straightforward and user friendly. Ideally you want to strive for 50-60 characters – the Google SERPS will only show the first 60.
Have you considered your meta-descriptions? This is what will come up as the description under your websites title tag when you are viewed in the SERPs. Focus on latent semantic indexing (LSI) for your primary keyword as opposed to old style keyword stuffing techniques. You only have about 160 characters to get your point across anyway so make it clear. Much like with the title tags, keep it simple, descriptive and easy to follow.
Is your content optimized?
- Keep it interesting, in-depth and written with the user in mind
- Keep it shareable
- Use effective subheadings
- Top performing posts in the Google SERPs are usually between 1500 and 2000 words
- Integrate a table of contents via a plugin such as this one
- Interlink to other pages on your site
Have you used proper header tags? You need to use the H1 tag (only once) and make sure it includes your keyword and is before any H2,H3 or H4 tags that you will use later on to highlight any important points or sub-headings. Don’t repeat any H2 or H3 tags too often as this can be considered a detrimental SEO practice.
Have you included an appropriate keyword density? Matt Cutts suggests that a keyword density of around 1.5% is what you should be striving for. Ensure the main keyword comes up early in the first paragraph as well as in the last paragraph and mix it in with some LSI keywords.
Have you included a call to action at the end of the post? An effective page should hold the readers hand from top to bottom. What this also means, and what is often forgotten, is that you should then direct the reader at the end of the page with a call to action; whether this is a contact us form or an opt-in button – make is clear and user-friendly.
On-site SEO is, unlikely offsite SEO, completely in your hands. This should underpin its importance to you and your brand. With these points in mind you should have all the initial bases covered and be on your way to having optimized onsite SEO pages.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Jul 23, 2015 | Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
SEO has somewhat of a polarizing reputation for webmasters. On the one hand it can help build a business that brings in thousands or even millions of dollars’ worth of revenue. On the other, if you’re not careful, one simple update can effectively destroy months or years of work. Google telegraphs to some degree the long term changes they’re going to make. Though in reality they never specifically outlines exactly what variations are going to be made to their algorithm. In that sense it is somewhat of an educated guessing game – though if you want organic traffic, you’ll have the play. Here are five of our predictions for the future of SEO in 2016 and beyond.
Page Rank and Domain Age could become a less defining factors. Google is all about the democratization of information. Allowing sites with huge Page Ranks (PR) to consistently rank over smaller niche sites means that in many cases the reader gets access to the most well-known source of information, and not necessarily the best. Similarly, in regards to Domain Age (DA), older sites shouldn’t be given more power simply because they have been around for a long time. There are many younger sites who may have better quality information but just weren’t around a few years ago. At the end of the day Googles intention with SEO is to ensure the highest quality and most targeted information reaches its’ readers and it doesn’t want to promote a misbalance of information.
Mobile will be a necessity. We have already seen this change take place in recent Google updates, but in the future an inability to be responsive across devices will be punished by the Google algorithms. Make sure your applications are mobile friendly today in order to boost your SEO and safeguard against future changes.
User experience will be key. There are many ways in which we could define user experience, but we’ll just cover a couple of things to keep in mind. You must guarantee unique, well-written content that is honest and shareable. It might sound like a mouthful, but readers want to feel like they are connecting with a real person. Also, your content should encompass multiple forms of media from video to audio and text.
Onsite analytics will be increasingly important. Factors such as time on site and bounce rate provide an accurate look at how good your user experience is. These will likely be two of various factors that will determine your strength in the SERPs.
Social signals will be important (but only when authentic). There are many in the digital marketing community who believe that social signals are the defining factor of the future of SEO. However, what is important to note is that there are many ways in which these can be faked, manipulated or even bought. Google will likely crack down on this and ensure that fake pages, such as those with millions of likes but little to no engagement, are punished.
There you have it, five predictions for the future of SEO. Make sure you or your team are considering these in your SEO strategy and always be forward thinking enough to stay on top of industry trends.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by admin | Jul 6, 2015 | Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Video content is becoming increasingly popular thanks to ease of content creation and viewers being able to watch video more freely on all devices with improved data plans, wider Wi-Fi coverage and faster internet speeds. Periscope was the second of the two players (behind Meerkat) to enter the instant-video space but has a larger following, after having been purchased by Twitter and therefore better integrated into the social media platform.
How Does It Work?
For viewers, you download the app on your mobile device or simply click on a Periscope link and watch the stream of your favorite person or brand. For broadcasters, once you have downloaded the app you simply click on the shoot button, name your stream and click the Twitter icon to send the link out to your followers and begin videoing.
What Is So Great About It?
For digital marketers who already have an audience on Twitter you can get started with an audience right away allowing them access to real life moments, which previously could only display in 140 characters on Twitter. Periscope gives you the ability to see behind the scenes; viewers can be backstage at a movie gig, meeting people on the red carpet or see an internet celebrity film their podcast. The possibilities are endless.
You can get statistics after the recording telling you how many live viewers you had, how many people replayed your video (another benefit, people can watch a replay for 24 hours) and number of hearts your video received.
Fans love to interact with the people they follow, the reason they often follow you on Twitter to start with is too increase their connection with you. When the Periscope live stream is happening, people are able to comment live on your broadcast enabling you to interact on a more personal level. It is similar to an Ask Me Anything (AMA) on reddit, but in real time.
Are There Any Weaknesses?
The quality of the live stream continues to be an issue. The Internet isn’t perfect worldwide so you will get times where the footage glitches. The video is filmed on a mobile phone so it is naturally not the smoothest video and at this stage you can only film in portrait mode whereas the ability to film in landscape would change the landscape once again.
A big trend in online marketing is repurposing existing content into various formats. This is not possible for Meerkat footage as it is not saved to your mobile phone and viewers can only take granulated screenshots.
When Meerkat and Periscope launched in March 2015 the excitement in the online world was massive, though many companies are still attempting to find their best way to use the platform. With the Mayweather vs. Pacquiao fight streamed online, concerts, live events such as the Balitmore riots and press releases all being broadcast already the platform will continue to evolve. If you are on the fence, give it a go, your fans will let you know when you start videoing the right stuff.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
