by Chris Waszczak | Nov 21, 2016 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
It’s a big world out there, and it’s full of competition. Google alone processes billions of search queries every single day, and all of them represent potential leads. With the constant addition of new technologies, how do you know that search engine optimization will work in your organization?
- SEO is Cost Effective
Search engine optimization is one of the most cost-effective investments you can make for your marketing strategy. It also offers a high return on your investment. Advertising in traditional media and many of the most popular digital channels can be quite costly.
SEO also offers a long-term investment if you consider that your exposure in print or digital media is generally limited by the time allotted for your contract.
When you put an AdWords campaign on pause, you will disappear from search results if you haven’t applied any organic SEO to your site. With an organic SEO campaign your efforts are longer lasting, especially when you hire a professional agency to manage your campaign.
- You Can Target Very Specific Traffic
Organizations like to have differentiators and that means there are a vast number of businesses offering very specific and niche services and products. An effective SEO campaign allows you to filter through the millions of online users and attract those who are looking for what you have to offer. No other channel can give you such broad exposure to such a specific target audience.
- Everyone Is Online; Everyone Is Mobile
Mobile traffic now dominates desktop traffic on every level.
When you optimize your site for mobile you can take advantage of local SEO targeting, which makes your business more visible to people close to your area.
- SEO Ranking Is Diverse
A diverse ranking means that while different mediums hold different SEO value, they all contribute positively to your online visibility. Ranking also ensures that you can monopolize on the media and channels that best suit your organization.
Blog articles and textual content do extremely well when developed in-line with an SEO strategy. Videos are well received and well indexed, with YouTube being the second biggest search engine in the world.
- Everyone Else Is Doing It
Competition is essential to survival and if you do not take advantage of current market trends, someone else will. Check out the strategies that your competitors are applying to their marketing efforts, and make sure your plan of action is more effective.
If you have comments or questions regarding your website SEO needs, get in touch with us today.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Jun 8, 2016 | B2B Sales, Brand Marketing, Digital Marketing, Event Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
You’ve put in the hard work – four years of lecture halls, projects, and finals – and now you’ve got that coveted degree in marketing. So it should be fairly easy to find that dream job in brand marketing, right? If you’ve put in the four years of college you likely also know that getting a job is just not that easy. There are some essential steps that you should take to make the process easier.
Here are a few tips to help you land a job in B2B marketing:
- Showcase your marketing skills by starting with your resume. A standard resume is not going to impress a marketing firm or marketing department. Remember that you are selling yourself. If you’re trying to land a job in any type of marketing agency, they want to see that you truly know how to market yourself. Get creative. Your resume is your opportunity to creatively showcase why this company wants to hire you. Some unique ways to present your experience can include infographics or slideshows. Just be sure that the method you use is applicable for the company you’re trying to land a job with. Show them that you know exactly how to reach your target audience.
- Highlight your experience. Don’t just list internships (which to many reading a resume scream “I got coffee for my boss every day”), but detail exactly what type of relevant projects you worked on that can show you’ve have real experience in B2B sales and marketing.
- Make sure your LinkedIn profile is professional and up to date. Statistics show that over 80% of recruiters hire through LinkedIn. Include samples of work you have done for clients and try to have a few great testimonials.
- Understand statistics and the ability to gauge what marketing campaigns are working and how to adapt them or change them to provide a better return on your marketing investments.
- Don’t limit your search to only advertising agencies or boutique marketing agencies. Many large companies, like tech companies, hospitals, and other large corporations, have in-house marketing departments.
Land a great job doing what you love at a B2B marketing agency or corporate marketing department by following the simple steps highlighted above.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Apr 29, 2016 | Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Social media channels are being used widely for B2C businesses, with everything from Facebook to Twitter to Pinterest and more. However, if you’re a company that relies on B2B sales and marketing you may wonder if social media can work for you. There is a social media channel that is perfect for B2B lead generation – that place is LinkedIn. LinkedIn is focused solely on businesses and careers, making it the perfect place to market your products and services.
LinkedIn has been referred to as one of the most effective platforms for lead generation and sales. It has many tools that you can use to promote your business and find leads. If you take advantage of their Premium Account features, it provides the ability for you to conduct focused and advanced searches for companies or people that you need to speak to within those companies, helping to grow your list of prospects.
One feature, called the LinkedIn Sales Plan is even set up to send you lead recommendations on a regular basis. You can import SalesForce contacts into your LinkedIn account making follow-up easier and more streamlined.
One of the most powerful tools of LinkedIn is a feature called InMail. This feature allows you to contact prospects through the LinkedIn email portal directly.
If you decide you’re going to utilize LinkedIn to do more prospecting there are a few tips on how your LinkedIn profile should look:
• Make sure your profile clearly shows your prospects what you do and what you can do for them in terms of products and/or services offered.
• Share why your company and products are important to other businesses.
• Use language and keywords that will appeal to your target audience.
• Keep profile photos up-to-date and professional.
LinkedIn has a great publishing platform available to all of its users. Utilize this feature to share quality content with your target audience that will set you apart as an expert in your field. You should set up a consistent schedule to post articles for the best success.
Another feature that is beneficial for B2B brand marketing is the Groups feature. Groups are set up for all types of industries and professions. Search for the group that pertains to your business and join. Once you have joined the group, be sure to post regularly, answering questions that others ask and asking questions of the group. This helps you to build relationships within the group, further helping you to gain new leads and prospects for your business.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Apr 13, 2016 | Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Creating new content is an important piece of your ongoing B2B sales and marketing efforts. With that new content, there is one crucial element that should not be overlooked: images. When planning blog posts and email marketing, as well as social media posts, always remember the importance of the images you’re using.
An image can be a photograph, an infographic or an illustration. Photographs tend to be the most used, and for good reason. There are studies that show that posts with photographs are read twice as often as those without images. Google also favors the use of images in your blog posts. It will help boost your Google search rankings if the images are properly labelled. Photographs are fairly easy to obtain and only take a second to add to your blog post.
Infographics are a wonderful visual element to use in your brand marketing. They can provide valuable information, including statistics, in one glance. They’re easy to share across social media platforms, which can increase exposure to your brand. The downside of infographics is that they can be time-consuming to create, especially if you’re not an experienced designer.
There are several things to keep in mind as you begin using images in your digital marketing:
- Find a great image. There are many free stock photo sites that you can use to find quality images. Just remember when using these sources to give proper attribution to the photographer. Spending time to create your own images is the best option. This guarantees that your images are unique and you don’t have to worry about your clients seeing the same image on your post that they might find on another site.
- File names are important. When you upload your photo be sure to change the name of the file to something that easily identifies with the image.
- Don’t forget the alt-tags. Alt-tags are to images what SEO is to the copy of your post. The alt-tags are picked up by search engines and will help send traffic to your post based on the description used in the alt-tag. (If you’re not sure what an alt-tag is, when you put an image in your post and edit the image a pop-up will prompt you to enter a caption, title, and alt-tag. These are all optional fields, but filling them out is to your advantage.) Make sure that your alt-tag provides a clear, concise description of your image.
- Keep image quality in mind. Only use high-resolution images for your blog posts and online marketing. It’s easy to spot a poor quality photo and cutting corners in this area can derail your marketing campaign. Your phone may be filled with pictures you think are great images, but the resolution may not be correct for a website. Make sure to check before you post it.
Every blog post that you put on your website and every piece of online marketing should contain at least one high-quality image. If you’re not currently using images, start adding them in and see what a boost your stats will get from this simple step.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Apr 5, 2016 | B2B Sales, Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
One key to effective selling is knowing your market. Defining your target audience and establishing targeted digital marketing strategies is an initial step in this direction, however, many businesses are going beyond the buyer demographics and creating specific buyer personas to help them fine tune their marketing campaigns.
Creating a buyer persona is much like creating a character in a book. It’s much more in-depth than simply looking at your target market demographics. When creating a persona (and in all likelihood, you’ll want to create several different personas) you will narrow it down and get as specific as you can. This persona is the one person that you will target your marketing efforts toward.
When developing your buyer persona you need to ask several questions. Some examples of these questions can include the following:
- What are their main pain points or problems to solve in their business?
- What obstacles or challenges do they face?
- Where does your client turn to get the information they need?
- Do they use print media, trade organizations, colleagues, the internet, social media, or a combination of the above?
- Who do they spend time with?
- Where do they spend time?
Once you have developed each persona, the next step is to anticipate the objections that they may have to becoming a customer or client. Write these objections out and brainstorm ways to respond.
When setting up a B2B sales and marketing campaign or focusing on B2B lead generation, the persona that you develop will likely be the contact person at a company that can benefit from your businesses products or services. You will still follow the same questions, however, focus on the pain point being a problem they deal within their work environment. You may also want to determine who your contact person reports to and who reports to them.
You may also find you have several different personas depending on where in the sales cycle they fall. Some may just be learning about your company, not aware that what you provide could be a benefit to them. Others may have become very educated on your products or services, but still have an objection to overcome.
Creating buyer personas for your marketing campaigns will help you have a more targeted marketing approach and ultimately provide more success in your marketing efforts.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Feb 25, 2016 | Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
The human mind is a strange thing.
Though we feel like we make decisions rationally and logically, the truth of the matter is that we very rarely do. In fact, most of our purchases are governed by feelings and later rationalized by facts and figures. That’s why data and research are so important to a successful sales strategy.
In business and marketing, we can leverage these mental loopholes to push potential customers in the directly of our products and services, rather than those of the competition.
Here are 7 cognitive biases that are used in marketing and sales, which can help you enhance your efforts.
- Anthropomorphism
It may be difficult to say, but it is easy to use.
Anthropomorphism is our innate tendency to give uniquely human qualities to objects, animal, and abstract ideas. This works because we are wired to recognize the human face and body – this is why we see faces in clouds.
It is often used in product design or branding when we give objects arms, legs, or eyes. Or saying that a certain car has more personality, or your cigarettes are cool.
- Rhyme as Reason Effect
This is where we take statements that rhyme as more truthful. A famous example of this was used by Johnny Cochran in the O.J Simpson trial, saying “if the gloves don’t fit, then you must acquit.”
- Reactance
This is where we do the opposite of what we perceive someone to want us to do, out of our inherent need for autonomy.
Apple used this in its early days with their ‘Think Different’ campaign. They promised to be something unique, non-conformist and out of the both. You can use this by suggesting your product as the autonomous alternative, while making the competition out to be the generic decision that they are ‘forced’ to buy into.
- Planning Fallacy
This is a simple bias whereby people underestimate how long it takes them to get a task done. For example if you sell a weight loss pill that promotes results in as little as 4 weeks, though there is a disclaimer that says some results may take months – the customer will always lean towards the 4 weeks.
- Contrast Effect
When one object is perceived as better because it is alongside an inferior object, this is the contrast effect. Marketers do this with before and after photos, and product comparisons.
- Bizarreness Effect
The bizarreness effect is when something is more memorable because it is strange. Putting one thing in an unfamiliar context is an example of this.
At its heart marketing is based on psychology. You can use these psychological tricks of the mind to great benefit. Let us know if you’ve had any success with these in the comments.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
